|
Gifts
|
Gift Range Level
|
% of Goal
|
# of Prospects
|
|
1
|
10% – 20% of goal
|
10% – 20%
|
4-5
|
|
2
|
5% – 10% of goal
|
15%
|
6-8
|
|
4
|
2.5% of goal
|
10%
|
16
|
|
8
|
1% of goal
|
10%
|
30
|
|
16
|
0.6% of goal
|
10%
|
50
|
|
32
|
0.3% of goal
|
10%
|
100
|
|
64
|
0.15% of goal
|
10%
|
200
|
|
Many
|
5% – 15%
|
Huge
|
This is our Gift Table Calculator. Most campaigns fit well within this structure. As we drop in figures in the pages to come, you will see exactly how variations in lead gift areas can drive changes throughout the rest of the table. Keep in mind that your Board is your “low hanging fruit.” Without their enthusiastic participation as donors, your work will be difficult indeed.
With the number of critical success factors that must be judged early in your campaign, bringing Sandy Macnab in for early consultation can only be a good idea. Give us a ring and ask about our Assessment services.