Figure you need
4 good prospects
for each gift you
hope to receive.
250+ gifts =
In addition to the smaller gifts in the $500-5,000 range, you will need 122 gifts of $5,000-600,000. You will need 4 times that figure, almost 500 prospects, to reach your goal. Very few people can name 500 prospects willing to donate $5,000-$600,000 off the top of their head. There are people out there who can, but there are very few of them.
Most organizations depend on a campaign committee that has connections and on a donor development program that leads to a growing base of support.
Alexander Macnab & Co. specializes in helping clients develop a support network. Let us help you.